Name & Title

 Hsiao-Chen Chang 

Associate Professor

Experience

Ph D. Institute of International Business Administration, Chinese Culture University

MSc in Business Administration, Yu Da University of Science and Technology

B.B.A. Department of Economics, Chinese Culture University

Publications

1.      Fu-Ju Yang, Hsiao-Chen Chang, Yu-Shan Huang (2019), The Analysis of Long-term Performance of the Changes of Mid-Cap Index, International Journal of Performance Measurement, 9(1), 73-104.

2.      Hsiao-Chen Chang, Fernando Ferreira, Yin-Jie Chuang (2019), Exploring the Effects of Credibility of Advertising Spokesperson on Brand Preference and Consumer Intentions to Use Mobile Payment APP, International Journal of Performance Measurement, 9(1), 73-104.

3.      Adriana S. C. PIRES, Fernando A. F. FERREIRA, Marjan S. JALALI, Hsiao-Chen CHANG (2018), Barriers to Real Estate Investments For Residential Rental Purposes: Mapping Out The Problem, The International Journal of Strategic Property Management, 22(3), 168–178.

4.      Hsiao-Chen Chang (2018), The Different-Culture Management in Mergers and Acquisitions affecting to the Fit of Personal-Organizational Values and Business Performance, Journal of Accounting, Finance & Management Strategy, 13(1),27-56.

5.      PEREIRA, Vanessa; FERREIRA, Fernando & CHANG, Hsiao-Chen (2017); A Constructivist Multiple Criteria Framework for Mortgage Risk Analysis; INFOR: Information Systems and Operational Research; Vol. 57(3), pp. 361–378. AOP 05 June 2017. doi:10.1080/03155986.2017.1332919 [Publisher: Taylor & Francis].

6.      Hsiao-Chen Chang, Kuang-Hsun Shih (2018), Market Positioning Factors of APP Services, International Journal of Mobile Communications, 16(5), 535-556. (SSCI)